Director of Agricultural Marketing
The Directorate of Agricultural Marketing is headed by the Director of Agricultural Marketing and has six Marketing Regions each headed by a Regional Marketing Officer. The Directorate implements the schemes / programmes of the Government of India / State Government for providing marketing support to farmers for marketing of their produce, creating and strengthening of infrastructure for marketing of agricultural produce for increasing market efficiency thus enhancing farmers’ incomes.Aims and objectives of the organization :
To provide for the better regulation of buying and selling of agricultural produce and establishment of markets for agricultural produce in the State of Odisha under the provision of Odisha Agricultural Produce Markets Act, 1956.Mission / Vision :
To regulate the marketing of all agricultural produce in the State through the network of Regulated Market Committees to benefit the farming community for the new global market access opportunities.
Our vision is to (a) provide incentive to farmer to produce more (b) convey the changing needs of the consumers to the producers to enable production planning, (c) foster competition among the market players and (d) to enhance the share of farmers in the ultimate price of his agricultural produce.Brief history and background for its establishment :
The Royal commission on Agriculture (1928) commented at length on the defects prevailing in the agricultural marketing sector and recommended that these can only be removed by the establishment of such markets would confer immense both on the cultivating classes in India. Accordingly most of the States took steps for enactment of their Agricultural Marketing Act.
Market Regulation Scheme in our State came into force after the enactment of Odisha Agril. Produce Markets Act 1956 and the Rules made there under in 1958, there were only 15 Market Committees during 2nd five year plan which have now grown up to 65. A separate Directorate of Agricultural Marketing has been established after bifurcation for the establishment of R.C.S (o) and started functioning independently from 1996.
As envisaged under the OAPM Act, the Odisha State Agricultural Marketing Board started functioning during the year’ 1984 to exercise, supervision and control over the working of the R.M.C.S in the State.